The field of SEO or Search Engine Optimization has gone from basic keywords hidden on pages to complicated algorithms that calculate everything from the number of Likes your page has to a one sentence title on the browser tab. There are a lot of factors that contribute to getting ranked higher on the search engines (okay, on Google), and I will do my best to walk you through the process.
Google has a suite of tools ready to monitor your site's progress as well as make suggestions and setup marketing campaigns. However, optimizing your pages is only a small percentage of the work involved. Social media has now become a huge factor in your site's success, as well as linking to and from other websites. The key will be in your content-is is new, is it fresh, is it groundbreaking? Let's see if we can create a viral sensation!